Certified Digital Marketing Course

Introduction

Ever wondered how you can promote your business online effectively but unsure of how you can fully utilize the online platform to bring your business to greater heights? Digital Marketing is known to be one of the most powerful methods to generate leads for your business and for people to be aware of your products & services. MWG is offering this Digital Marketing Course where we train and educate you on how to take advantage of using digital marketing into your day to day business.

Digital marketing refers to any type of marketing activity that applies any forms of digital technology. Digital marketing activities include conducting market research using digital marketing research tools such as Google Keyword Planner, analysing marketing performance using digital analytics software such as Adobe Analytics, and launching digital display ads using digital advertising platforms such as Google Marketing Platform.This exclusive MWG Certified Digital Marketing Course is designed for you to understand how digital marketing efficiently helps in ways of growing leads for your business.

A digital channel is a digital medium organisations use to communicate or deliver messages to consumers, while a digital marketing discipline is a branch of knowledge or a field of study within digital marketing.This course will immerse you in an interactive session where you will acquire knowledge of business online marketing as well as understand the importance of marketing efficiently is vital for the growth of your business.

Key Takeaways

Learn the fundamentals of Digital Marketing
Gain an understanding of efficient online marketing
Understanding market trends
Marketing planning and structures
Protocols to make a good digital marketing pitch

Who should sign up for this course?

course outline

Introduction
What is digital marketing
Digital Marketing Strategies
Search Engine Optimization
Types of online marketing
How to write good marketing content
Understand how to utilize digital advertisements

Business Technology Expert: Alvin Lam

Alvin has more than 15 years of experience in enabling technology and processes to serve businesses. With an unparalleled unique combination of business, IT and Asian multi-cultural knowledge, he has established himself as one of the most highly regarded thought leaders in Asia, specializing in the areas of Artificial Intelligence, Business Blockchain, Cyber Security and Forensics, IT service management, IT governance, business strategies, digital business and cloud computing.

With the experience of working with a wide variety of solution vendors and C-level executives in the private and public sectors, Alvin provides insights into business and the challenges ahead for executives in decision-making processes. He has more than 30 Professional Certifications in the areas of business, technology and life skills – a testament of an active lifelong learner himself.

Testimonials

“We recently had the pleasure of having Alvin Lam as our lecturer for the module Strategic Decision Making as part of the MBA Programme at Murdoch University. His experience is second to none and was inspirational to listen to. The lessons learnt will remain with me for life to which we wish to put to good practice. Thanks, Alvin Lam for your time and effort. Look forward to hopefully being a part of your class again, in the future.” ~ Business Development Manager at WIKA Alexander Wiegand SE & Co KG

“Alvin Lam’s ITIL V3 foundation class is interesting and exciting.” ~ Assistant Manager, Sony Electronics Singapore

“Learn a lot from Alvin Lam, his class was insightful in and out of the subject. Shared similar vision and will be a great team in the future.” ~ Account Director and Creative Consultant, Creative 360

Building technology driven businesses that scale and disrupt the norm™

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