Innovation is the core of the economy and organizations today. Any innovation or business venture originates from the discovery of new market opportunities.
One thing we need to learn is that driving in consistent, profitable revenue growth is one of the most prominent challenges that all business and marketing leaders face as consistency is the main key factor for business growth. Many companies can produce substantial revenue for a set duration. But it’s difficult to consistently generate income growth over a long period.
By understanding that, we will need to learn how to identify potential growth opportunities as well as understanding the dynamics of revenue growth such as how it happens and where the revenue stream is originating from.
Which is another thing that this course will touch on is the different sources of generating revenue. There are several distinct sources of growth for a company and all these sources of growth are not dependent on how the structure of a company is or the types of products or services it sells. It is instead based on the business and marketing strategies that a company uses to tap and utilize each source effectively.
This course aims to introduce to participants the key innovation skills that are required to identify and evaluate business opportunities that may aid them in creating new businesses for them.